Vendor Conversations: La Jeune Mariee

Today we are talking with my neighbor, Lindsay Fork about her one of her shops – La Jeune Mariee.  We’ll be chatting with her about her consignment boutique, Luxeredux tomorrow.  Her shops are right around the corner (LJM) and right next door (LR) from my office in Worthington so I get to pop in and visit all the time!  Thanks to Grogan Studios for the pictures!

   

Business Name: La Jeune Mariee
Name: Lindsay Fork
Address: 689 High Street, Worthington, Ohio, 43085
Phone: 614.430.9659
Email: ido {@} lajeunemariee {dot} com
Website: www.lajeunemariee.com
Hours: Tuesday through Thursday: 11:00 am – 7:00 pm, Friday & Saturday: 10:00 am – 5:00 pm, closed Sunday & Monday.  All by appointment only.  During Busy Season (January, February & March) we will be open from 12-4pm on Sundays to accommodate bridal appointments only.

When was Le Jeune Mariee founded and when did you take over?
La Jeune Mariee was founded in 2004 and I took over the boutique in 2008.

Why did you want to own a bridal shop?
When I was small, I wasn’t obsessed with weddings or wanting to plan them.  I didn’t necessarily dream of my own.  I simply was mesmerized by bridal fashion.  I loved looking at the advertisements in the magazines of the gowns.  I enjoyed anything different and couture.  A models makeup or crazy hairdo didn’t distract me from the beauty of the gown itself.  I worked for a very large bridal store for 2 years while in college and knew that while I wanted my store to be different, I wanted a store!

What bridal lines do you carry? 
Amsale, Jim Hjelm, Lazaro, Anna Maier-Ulla Maija, Judd Waddell, Lea-Ann Belter, Watters & Watters, Nicole Miller & Jenny Yoo

What is the price range of your gowns? 
$1800-$7500 for most major designers
$750-$2200 for designers such as Nicole Miller & Jenny Yoo

What lines of bridesmaid and mother of the bride dresses do you carry?
Amsale, Coren Moore, Jenny Yoo, Noir by Lazaro Watters & Watters, WTOO, The Dessy Group (which includes Lela Rose, Alfred Sung & Social).  We carry Jade, Jade Couture and Watters & Watters for Mothers and Special Occasion.

What accessories do you carry?
Toni Federici, Sara Gabriel, Paris & Haute Bride for veils and baubles.  For shoes, we carry Benjamin Adams, Hey Lady, Grace & Grazia and new to the boutique is Aruna Seth, a British line that adorns the feet of many celebrities such as Pippa Middleton, Kate Hudson and others!

What is your favorite part of owning a bridal boutique?
The relationships I build with the brides and their families during the whole planning process.  It’s very rewarding to really get to know people so intimately over a year or mores time.  They become a part of the La Jeune Mariee family and it’s exciting to see them move on to different aspects of their lives after the marriage and you can still be a part of that as well!  Brides or their mothers stop in just to say hello or share photos.  They come with the friends or sisters who are now engaged also and then it turns into a party!

What advice do you have for brides who are just starting to look for their gown?
I’m sure it’s the same advice they hear everywhere but it’s so true…..don’t overwhelm yourself with shopping a ton of different places.  Do research before shopping.  There is so much out there on the internet and great magazines that a bride should really narrow down 3-4 designers she admires and seek out those shops.  You are not going to miss something by not going to EVERY store in town.  You will only come in to the last store with the “deer in headlights” look we generally see from our 4pm on Saturday brides who have tried to marathon shop all day.

What trends are you seeing for 2012 that you love?
I’ve always been a fan of alencon and Chantilly lace and obviously the Royal Wedding inspired many designers to make their own version of Kate’s gown.  The modern twist and modesty added to some designs are really beautiful.

Color is back in a huge way this season and fuller, tulle-induced skirts were seen on almost every runway.  Fit and flare styles are still very popular but I enjoy that designers went back to a traditional fuller skirt this past season.

Finally, if you were to get married/re-married tomorrow, what dress would you wear?
I get this question a lot!  I have NO idea.  I know elements of designs that I like but maybe because I am around these gowns EVERY waking moment, I become a bit lost in the business side of what I am doing.  When I pick that gown…….I will let you know!

Okay, so no picture of Lindsay’s dream gown – I will work on her and update when she gives up the info!

One of my brides last year, Katie, wore a gorgeous Judd Waddell ball gown for her November wedding:

Thank you to Nicole Dixon for the photos!

We’ll be chatting again with Lindsay about the other shop she owns, Luxeredux!

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