Vendor Conversation with Postmarked

Email: danielle@postmarkedcolumbus.com
Phone: 614.932.9421

How did Postmarked come to be?
I used a woman named Chari Young, Chari’s Mark, for my 2004 wedding invitations. I left her house with a new sense of what I wanted to do with my life – I found my calling and it was PAPER!! A year later she decided to sell her home studio based business which she owned and operated for 12+ years. I put bid on it and the rest was history! ‘postmarked’ was born as another love of my life!

What lines do you carry?
I carry all price points from entry level to some of the most recognized and renowned brands. A few lines I carry are Carlson Craft, Embossed Graphics, Rytex, Donovan Designs, Whitney English, Sweet Pea, Notably Chic, Royal Imprints, Checkerboard and list goes on.

Talk to me about trends in invitations – What are you seeing now that you love?
Some new unique trends that I am seeing are brides want COLOR! Black ink on an ivory card is not on the top of everyone’s idea as a formal invite anymore. We are seeing anything from colored papers, colored monograms and funky and unique envelope liners to show the bride and groom’s personalities.

At what stage of planning should a couple start working with you?
A couple should order their invitations 15 weeks before the big day. This allows for three weeks of proofing, printing and shipping the order, four weeks to hand address them and another eight weeks to mail them out. Brides should have a pretty good idea of their wedding ceremony/reception locations, times, etc before meeting with me.

What can couples do to make sure they are prepared for your first meeting?
I also ask couples during our first phone call if they have a theme for their wedding (i.e simple elegance, modern whimsy, etc), how many invites they need and what their budget is for their paper medley.

What is your average price range?
It really depends on the bride and her budget but usually around $500 for 100 invites. This includes an invitation with double envelopes, return address on the outer envelope, response card with matching envelope and a reception card. Since I do not have any overhead costs, I am priced a lot lower then retail stores.

Why should brides choose to work with you?
I truly love what I do! I love helping brides in the most memorable day of their lives. I am schooled in etiquette and have an invitation for every bride at every price point. With ‘postmarked’ you get true customer service from beginning to end. Because I have no overhead my prices are more competitive. I also understand getting married is the most stressful time in your life and mistakes happen. I know this as I just went through the process less then four years ago. If this would happen, I am more at liberty to offer the replacement piece a significant discount then charge you the full retail price.

One last question – describe your perfect day.
My perfect day is waking up next to my amazing husband and starting our day looking into our beautiful five month old daughter’s eyes. We then hang out all day outside either at the pool or the park and finish our day off with a fabulous dinner and a bottle of Pinot Nior. The wine would be for my husband and I obviously. 😉
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Thanks to Danielle for answering my questions. Watch for my chat with Kim from Paper Occasions tomorrow.

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