Yes, I used an exclamation point in the title because this is a big deal – to be honest, I am stunned. Priscilla of Boston has announced that they are closing their boutiques and all their dress lines will be retired. This includes all bridal gowns and bridesmaid gowns from Priscilla of Boston, Jewel by Priscilla of Boston, Platinum for Priscilla of Boston, The Dress by Priscilla of Boston as well as Melissa Sweet, Reverie by Melissa Sweet and the Vineyard Collection.
So what does this mean for brides? It depends on whether you have placed an order or not.
*If you have already ordered a gown from any of POB’s lines. You are fine. POB is going to fill their orders and make sure that their customers are taken care of. If you have any questions, just call the bridal salon you ordered from and don’t freak out! POB has said you will still get your gown!
*If you had your eye on a gown from any of POB’s lines but hadn’t ordered. Sorry but you will not be able to place a custom order for any gowns – this includes brides and bridesmaids. Keep in mind that there will likely be a flood in the consignment market of sample gowns from different bridal salons looking to get rid of their sample gowns. Lucky for Columbus locals, we happen to have an AMAZING consignment shop right in downtown Worthington called LuxeRedux. They happen to be our neighbors! Give LeAnn a call and see if she can’t help you. Also, keep an eye on their online boutique – good chance some gorgeous gowns from POB will be popping up soon!
For more answers, Priscilla of Boston has a list of FAQs on their website.
Personally, I am saddened by this news – I have had brides over the years wear POB or Melissa Sweet and they were lovely dresses with beautiful detail and styling. I have a bride wearing a gorgeous Reverie skirt next year and I know how excited she was when she found it. The bridal industry is losing a jewel with the closing of Priscilla of Boston.